Featured
Meta
Performance 5
- Year
- 2022–2023
- Role
- Copy Lead, SMB Marketing
- Category
- Featured
Overview
Meta's most comprehensive and integrated global small-business campaign to date — bundling five performance principles into one brand moment.
A six-page web hub, a program overview video, five educational videos, social ads, email, and in-platform notifications — all built to drive advertiser adoption of the Conversions API and other MarSci-validated best practices. The work translated dense platform guidance into language SMB owners actually use.
Results
The only Small Business Growth campaign to drive statistically significant CAPI adoption in 2022. Drove $1.9M in revenue in the first 28 days and ultimately impacted $760M in revenue.