Brittany is a senior copywriter/ACD based in the San Francisco Bay Area.

Brittany Simons is a copywriter with 10+ years of agency and in-house experience in developing cohesive and engaging cross-channel creative campaign strategies, with design and copy executions that span digital, social media, and traditional platforms. She graduated from the Fashion Institute of Design and Merchandising with an AA in Graphic Design in 2007, and a BFA in Advertising/Copywriting from the Academy of Art University in 2010.

She is a Bay Area native and currently resides in the lovely Livermore wine country with her husband and daughters. She loves painting, training in Judo, adding to her (borderline out of control) pig collection, and exploring Bay Area hiking trails.

Experience.

  • Contract via TEKsystems on Small Business Marketing.

    Dates: June 2022 to present

    — Develop messaging and creative for Performance 5, Meta’s most comprehensive and integrated global small-to-medium business campaign to date; including 6-page website hub, 1 program overview video and 5 engaging educational videos, social ads, email, in-platform notifications, and internal video recaps

    — Gain deep understanding of complex products and tactics to develop easy-to-understand messaging to combat signal loss and improve ad performance across our customer’s journey

    — Present creative team’s work and implement key stakeholder feedback, including directors and managers spanning small business marketing and growth marketing

    —Streamline processes for creative collaboration, feedback, and QA

  • Dates: October 2021 to May 2022

    — Create compelling paid media ads to drive conversion, sign up, and retention across social, search, and display

    — Partner with Lifecycle Marketing team to develop an engaging email content and messaging strategy to drive acquisition and retention

    — Continue to build the brand’s copy guidelines in order to ensure consistency across all touchpoints

    — Pitch creative, performance-focused ad ideas to set the brand apart, and work closely with video editors and graphic designers to bring ideas to life

    — Devise and implement new processes to streamline cross functional collaboration and workflow

  • Dates: August 2017 to September 2021

    — Primarily work on the Wells Fargo account, with a few social projects for HP

    — Develop strategic multi-channel campaigns, starting with conceptual ideation, and extending the concept through to display, native, social, and landing page experiences

    — Extensive experience developing engaging, dynamic, ADA-compliant, and user-friendly landing pages

    — Work with multiple lines of business within Wells Fargo, such as Small Business, Home Mortgage, and Consumer Lending, with a deep understanding of industry guardrails and qualified language

    — Develop resources and process for onboarding and general efficiency, as well as mentoring junior copywriters

    — Creating presentation decks, followed by streamlining version control and client feedback implementation

    — Prepare copy for Development and QA content prior to client review·

    — Seamlessly partner with other agencies on integrated projects

  • 3-month contract was extended to 6-month contract

    Dates: February 2017 to July 2017

    — Develop social media strategies during pivotal rebranding and launch in Sephora

    — Write compelling copy for blog posts, display, email, search, social posts, and new product launches

    — Communicate project deadlines to internal and external resources in addition to managing creative and marketing submissions, revisions, comments, and approvals

  • Dates: September 2010 to December 2016

    — Work directly with top tier brands like Whole Foods Market, Popchips, Westfield, Beauty Brands, Clover Dairy, and Kevita

    — Solid understanding of media strategy and buying to best implement effective creative

    Copywriting:

    — Develop cohesive, engaging cross-channel campaign creative strategies, and copy executions that span digital, social media, and traditional media platforms

    — Channel the target audience to generate copy that resonates, spanning across consumer segments such as beauty, retail, fashion, healthy living, CPG, and grocery

    — Customize copy and think through the unique user experience per media tactic, including social media, radio, online audio, print, out of home, rich media and standard banner digital units, and e-mail content

    — Community manager and social content developer for multiple premiere Westfield shopping centers

    Project Management:

    — Manage all agency creative traffic flow, processes, timelines, and creative budgets

    — Outsource and manage voice talent, designers, developers, photographers, and videographers

    — Manage and onboard junior copywriters and social media strategists

Say hi. 👋

Brittanysimons222@gmail.com

What People Are Saying

Krista Detwiler, direct manager at Lovevery:

“Brittany can calmly jump from email copy, to ad copy, to partnership copy, and more, handling multiple projects at once without pause. She listens to and integrates feedback with grace. She elevated the organization of copy projects and kept detailed record of updates to our style guide. She is kind and empathetic. I loved working with Brittany, and I cannot recommend her more.”

Sarah Kamshoshy, colleague at Biossance:

“It took very little time for her impact to be felt on our business and I was thrilled with how keen she was on really delving into our findings about our consumer, our brand, and our science. Needless to say, I recommend Brittany from here until tomorrow.”

Irene Byon, direct manager at Biossance:

“Brittany was an invaluable asset to our team as we had just launched into Sephora. She quickly became immersed in the brand and was able keep the brand tone and voice consistent across various channels. Brittany is an exceptional copywriter and her professionalism is bar none, I would highly recommend her as she would be an incredible asset to any team.”

Allison Landy, colleague at 26 Dot Two:

“Brittany meets every situation and challenge head on with complete attention and creativity. Strategically, creatively, resourcefully and inspirationally, she is the asset you want on your team.”

Sarah Wetmore, direct report at 26 Dot Two:

“Brittany is professional, incredibly creative and witty, an effortlessly effective writer, and true talent for channeling any audience handed to her. Brittany gladly accepted duties outside her role and grew into larger responsibilities during the time we worked together. She was not only the source of written and audio content, but jumped in with visual design assistance as well. She managed the redesign of the corporate website nearly singlehandedly. I recommend Brittany with zero reservations and congratulate the team lucky enough to snag her!”

Ellan Tong, former VP of media at 26 Dot Two:

“Brittany is extremely thorough, creative, and a true team player. She is great with clients, and making sure timelines are always met. I've enjoyed working with her over the years and have watched her continually progress in her career. She is well rounded and extremely well versed when it comes to anything creative!”

Chad Lott, client at Whole Foods Market with 26 Dot Two

“Brittany is probably the easiest writer I’ve ever worked with. I work with her every week on the creation of radio ads and digital assets for ecommerce and store sales. I appreciate her freshness and lively voice on a task that could easily become repetitive. She does her job well, but she does it with a certain joy and humor that is rare.”