Brittany SimonsCreativePortfolio

Hi, I'm Brittany

A copy lead and content strategist typing from the San Francisco Bay Area.

I'm a copywriter with 15+ years of agency and in-house experience developing cohesive, engaging cross-channel campaigns — with design and copy executions that span digital, social, and traditional platforms.

I graduated from the Fashion Institute of Design and Merchandising with an AA in Graphic Design (2007), and earned a BFA in Advertising/Copywriting from the Academy of Art University (2010).

I'm a Bay Area native and currently live in Livermore wine country with my husband and daughters. I love painting, going to barre, adding to my (borderline out-of-control) pig collection, and exploring Bay Area hiking trails.

Brittany Simons

How I work

Strategically creative

Big ideas are more powerful when they're built on real audience insight. I love finding the unexpected angle — then shaping it into work that's both emotionally resonant and effective.

Voice obsessed

I geek out on brand voice. Once I understand it, I protect it — and stretch it in ways that feel fresh while still unmistakably us. When guidelines are fuzzy, I help define them.

Collaborative to the core

I'm the person who thoroughly enjoys working closely with creative partners, project managers, strategists, cross-functional marketing teams, product, and web dev to make the final work sharper.

Experience

  • Jun 2022 — Now

    Copy Lead, SMB Marketing

    Meta (contract via TEKsystems)

    • Lead messaging and copy for Performance 5 — Meta's most comprehensive integrated SMB campaign at the time; +$1.9M revenue in the first 28 days, ultimately impacting $760M.
    • Wrote the 2024 Holiday Playbook and led copy across the cross-functional campaign: 30.4% YoY lift in download rate, 324% YoY for the Sales Enablement URL.
    • Develop B2B content across messaging frameworks, paid social, email, landing pages, educational video, in-platform notifications, and downloadable guides.

  • Oct 2021 — May 2022

    Marketing Copywriter

    Lovevery

    • Compelling paid media across social, search, and display to drive conversion, sign-up, and retention.
    • Partnered with Lifecycle Marketing on email content and messaging strategy.
    • Continued to build the brand's copy guidelines for consistency across every touchpoint.

  • Aug 2017 — Sep 2021

    Senior Copywriter

    RAPP + Organic

    • Primarily Wells Fargo — Small Business, Home Mortgage, Consumer Lending — with social work for HP.
    • Strategic multi-channel campaigns from concept through display, native, social, and landing pages.
    • Extensive ADA-compliant landing page work; mentored junior copywriters and built onboarding resources.

  • Feb 2017 — Jul 2017

    Marketing & Creative Lead

    Biossance

    • Social media strategy during the brand's pivotal rebrand and Sephora launch.
    • Wrote blog, display, email, search, social, and new product launch copy.

  • Sep 2010 — Dec 2016

    Associate Creative Director

    26 Dot Two

    • Top-tier brands including Whole Foods Market, Popchips, Westfield, Beauty Brands, Clover Dairy, Kevita, and Gardein.
    • Cross-channel campaign concepts and copy across social, radio, online audio, print, OOH, rich media, banners, and email.
    • Managed agency creative traffic, voice talent, designers, developers, photographers, videographers, and junior writers.

What people are saying

Swipe or scroll through endorsements

“Brittany can calmly jump from email copy, to ad copy, to partnership copy, and more, handling multiple projects at once without pause. She listens to and integrates feedback with grace. She elevated the organization of copy projects and kept detailed record of updates to our style guide. She is kind and empathetic. I loved working with Brittany, and I cannot recommend her more.”
Krista DetwilerDirect manager at Lovevery
“It took very little time for her impact to be felt on our business and I was thrilled with how keen she was on really delving into our findings about our consumer, our brand, and our science. Needless to say, I recommend Brittany from here until tomorrow.”
Sarah KamshoshyColleague at Biossance
“Brittany was an invaluable asset to our team as we had just launched into Sephora. She quickly became immersed in the brand and was able keep the brand tone and voice consistent across various channels. Brittany is an exceptional copywriter and her professionalism is bar none, I would highly recommend her as she would be an incredible asset to any team.”
Irene ByonDirect manager at Biossance
“Brittany meets every situation and challenge head on with complete attention and creativity. Strategically, creatively, resourcefully and inspirationally, she is the asset you want on your team.”
Allison LandyColleague at 26 Dot Two
“Brittany is professional, incredibly creative and witty, an effortlessly effective writer, and true talent for channeling any audience handed to her. Brittany gladly accepted duties outside her role and grew into larger responsibilities during the time we worked together. She was not only the source of written and audio content, but jumped in with visual design assistance as well. She managed the redesign of the corporate website nearly singlehandedly. I recommend Brittany with zero reservations and congratulate the team lucky enough to snag her!”
Sarah WetmoreDirect report at 26 Dot Two
“Brittany is extremely thorough, creative, and a true team player. She is great with clients, and making sure timelines are always met. I've enjoyed working with her over the years and have watched her continually progress in her career. She is well rounded and extremely well versed when it comes to anything creative!”
Ellan TongFormer VP of media at 26 Dot Two
“Brittany is probably the easiest writer I've ever worked with. I work with her every week on the creation of radio ads and digital assets for ecommerce and store sales. I appreciate her freshness and lively voice on a task that could easily become repetitive. She does her job well, but she does it with a certain joy and humor that is rare.”
Chad LottClient at Whole Foods Market via 26 Dot Two
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