Social
Meta
Fun SMB Reels
- Year
- 2023
- Role
- Copy Lead
- Category
- Social
Overview
Two short Reels that translated dry SMB best practices into native, UGC-style social moments — one challenge-style, one trend-driven.
Part of integrated campaigns built to drive small-business advertiser adoption of the Conversions API and a new ad-automation product. The brief: take technical platform updates and make them land like the Reels SMB owners actually scroll past.