Digital
Whole Foods Market
Evite Audience Segmentation
- Year
- 2011
- Role
- Copywriter, 26 Dot Two
- Category
- Digital
Overview
The first advertiser to segment Evite display messaging by host vs. guest — for very practical reasons.
Hosts and guests handle different parts of a Thanksgiving meal, and hosts return to Evite more often than guests. Segmenting by role let us match creative to behavior and avoid the fatigue of one-size-fits-all banners.
