Wells Fargo / Zelle (pitch)
Giddy Up in Space

A Snapchat gaming experience built to make Zelle's ubiquity feel like play — and reach a hard-to-earn Gen Z and Millennial audience for Wells Fargo.

A concept pitch for a branded Snapchat AR/gaming experience benefiting both Zelle and Wells Fargo. For Zelle: demonstrate ubiquity in an engaging, memorable way — money moves everywhere, even in space. For Wells Fargo: test an interactive advertising experience to complement trusted channels and reach a highly-sought audience of Millennials and Gen Z where they already spend time.