Audio
Whole Foods Market
Regional Radio (6+ Years)
- Year
- 2010–2016
- Role
- Associate Creative Director, 26 Dot Two
- Category
- Audio
Overview
Six-plus years of weekly radio and online streaming spots across four Whole Foods Market regions.
Wrote script copy, fact-checked with regional coordinators, worked directly with voice talent and production, and trafficked spots weekly. Localized the 365 store brand for Southern Pacific, ran holiday ecommerce pushes in Northern California, and produced a Bay Area micro-roaster spotlight series with interview clips.
Southern Pacific — 365 Store Brand
Localized spots launching the 365 Everyday Value brand across LA and Phoenix markets.
Northern California — Holiday Ecommerce
Thanksgiving and Valentine's pushes built around prepared meals and online ordering.
Northern California — Micro-Roaster Spotlight
Interview-driven series highlighting Bay Area coffee roasters stocked in store.